My prototypical customer is a younger person, roughly in the age range of 21-35. This person is probably still in college or newly graduated. This person is a regular cannabis user, who smokes multiple times a week. This person drives a cheaper car, like a Subaru, Toyota, or Honda. They live in an apartment with roommates and do not have too much money. My customer enjoys spending time outdoors, and going to music festivals in their free time. This person likes to chill out, and probably smokes to deal with the stress and pressure of school and/or work. This person most likely does not have kids, due to the fact that he or she is still young and trying to figure out his or her life. This person is most likely lazy or laid back, and likes to spend a lot of time in the house on the couch. This person probably likes to watch a lot of TV and movies. Lastly, this person also probably likes to eat a lot of junk food in their free time.
I do not have a lot in common with this customer. The biggest reason why is because I do not use cannabis. Although I am not a cannabis user, I do enjoy doing some of the same things as the customer I described above. I enjoy laying on the couch, eating junk food, and watching TV and movies. Lastly, I do not believe that the things I have in common with the customer is a coincidence. The things that we have in common are very common things. A lot of people around the country enjoy eating junk food on the couch while watching movies or TV.
David,
ReplyDeleteI think that you did an awesome job with this assignment, and I think you nailed who your customer avatar is. I agreed with almost everything you said and it was all very detailed and descriptive, giving me a great idea of the type of person you are targeting. Its funny that you don't have similarities to this avatar, but its obviously because you just see the business opportunity here, good job.
Hey David,
ReplyDeleteYou did a greta job describing your ideal customer in detail. Your descriptions and images also connect perfectly. The "stoner" stereotype is quite prevalent here, but I would say rightfully so. As much as I think stereotypes are generally a bad thing, they are all rooted in some truths and this is one of those cases where those truths are pretty accurate descriptors of your target audience.
Hi David, we know this group of people far too well. I find it interesting that you decided to appeal to this customer group, considering you do not personally fit in. It's interesting to see what you do and don't have in common with them. Nonetheless, you nailed the avatar on the dot. Keep up the good work and you'll do great!
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